Attorneys for Apple have initiated a legal response against the largest supermarket chain in Australia. At issue is a logo that Apple says is too similar to its own trademark. You can judge for yourself, but I think Apple is way out of line on this one.
It all began when Woolworth’s Supermarkets announced in August 2008 that it would refresh its corporate branding strategy with a new logo. The Australian company hasn’t mentioned apples at all in relation to the new logo. They claim that the stylized ‘W’ has been paired with “an abstract leaf symbol” to represent fresh food. But it didn’t take long for others to note its similarity to an actual apple.