EA is the publisher behind most of the top sports video games on the market. The EA Madden NFL franchise is one of the top selling video game franchises around. I have never really been into sports games, I figured if I want to play football I would just go outside and play.
EA has announced that it is teaming up with Toy Island to bring sporting goods to market that will ensure I can still play with EA Sports gear outside as well as inside on my TV. The new line of sporting goods is aimed at kids of different ages.