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YouTube will allow ad skipping

Posted in YouTube by Conner Flynn on June 30th, 2010

We’ve all been there. You get forced to watch a 30-second ad in order to watch some 30-second clip of something that isn’t very funny in the first place. It sucks. Google/YouTube want to curb this phenomenon and so will introduce an ad-skip button this year. I love you Google.

It works like this: If an advertiser’s commercial isn’t captivating enough to watch, it will be skipped by viewers. If viewers don’t watch the ad, Google doesn’t charge the advertiser. This will lead to better ads all around. We consumers hate ads, but if they are funny or clever enough we really don’t mind.

Forget skipping ads on Google TV

Posted in Google by Conner Flynn on May 26th, 2010

Google TV sounds like a great idea. Sure. But one large downside has just surfaced, which should surprise no one. Google is in the advertising business after all, so Google TV product manager Rishi Chandra has confirmed that ad skipping will not be allowed.

Many of us are used to skipping ads on our set-top boxes. Google really has to arrange things so that somehow the user sees this as a win. I’m not sure how they would do that. You know what would be great? Putting the ad on my remote. That way I can set it down and ignore it.