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Google Analytics Now Tracks Page Load Speeds

Posted in Google by Conner Flynn on May 5th, 2011

Google has announced the creation of a new tool in Google Analytics, the Site Speed report. Google Analytics users will have to opt-into and edit their embedded javascript in order to activate. Once you do, it shows you the load times for your pages and site assets under different conditions like location of visitor, media placement, technology used to access the page and more.

We’ve seen variations of it over recent months and years through Google Webmaster Tools and Labs, but the full official tool is now here. Google reminds users that page load speed impact not just their own site conversion rates but also their AdSense offerings and their standing in Google search results.