This is pretty awesome design. Sound engineering company, GGRP offers a record inside of a corrugated cardboard sleeve. That by itself is unimpressive, but when it is unfolded, the cardboard sleeve can be converted into a record player.
So you play the record by using the cardboard sleeve it came in and a pencil to turn the record. Instructions are printed on the cardboard sleeve if you need them. Awesome idea. Great promotion tool too.