Sears and Kmart are launching Alphaline Entertainment, a new venture to sell downloadable movies online. It’s powered by Sonic’s RoxioNow backend just like Best Buy and Blockbuster, and the price is $3.99 rent / $19.99 new release.
There are plans to embed the service in a variety of connected Blu-ray players, mobile devices, TVs and more. So, would you use this service? Or are you happy with the one you are currently using?