LG actually launched their mobile application store a while back, but now the company has updated the store, expanding it to 23 countries. Places like Australia, India, South Africa, and 20 others. There are over 3,000 apps in the store, which are available for feature phones, Windows Mobile phones, with Android applications will expand the library over time.
Looks like a quick peek at the Australian store shows that all apps are free for download, though users are separated into Single, Double, or Triple membership levels. Each level offers users more access to additional apps. Activity points are earned by rating apps, sharing it over email or other methods.