When a company wants to appeal to women, they go straight to mimicking makeup colors and design. In this case they have dressed up a flash drive to look like lipstick. Males will be adverse to this one like a Vampire faced with a cross.
But women might dig it. So Buffalo is targeting females with the RUF2-JWS series of flash drives. It comes in 4GB or 8GB sizes and in four different colors, including Rich Brown, Glossy Pink, Royal White, and Shiny Coral.