The economy going in the crapper is enough to turn any smile into a frown. That’s just as true with LG as it is with the average person. In order to demonstrate that they are down in the dumps and that they feel your pain, LG’s director of marketing plans on downplaying the company’s “Life’s Good” slogan. Because life is no longer good for many people at the moment. So instead of pretending everything is awesome, the company’s new ads will focus on what their products can do to make life easier. Yep, LG is a real downer.