Apple started placing new restrictions on the sale of its iPhones last week in the U.S. and reports are saying that the restriction will apply in the U.K for next months launch as well. When purchasing an iPhone, consumers are no limited to purchasing two per person and must use a credit or debit card to make the purchase. According Apple spokesperson Natalie Kerris, the restrictions are to ensure there are enough iPhones available for everyone through the holidays, or everyone that’s willing to play by the rules, that is.
“Customer response to the iPhone has been off the charts, and limiting iPhone sales to two per customer helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift,” Kerris said. “We’re requiring a credit or debit card for payment to discourage unauthorized resellers.”