In the latest $300 million “I’m A PC” ad campaign, set to air Sunday night during the Grammy awards, 4 and a half year old Kylie uses Windows Live Photo Gallery to send a picture of her fish to her parents. So, now they’re using cuteness, which is a steep departure from their previous attempts. Some of the previous ads were downright creepy.
Cute is probably the way to go. How many 4 year-olds do you know that use a mac? I bet they aren’t as cute as this kid. How Apple will retaliate is anyone’s guess, but the ball is now in their court.