Nightclubs are flashy, vibrant and full of life. So why are your drinks boring? Ballantine’s Finest whisky has created a new bottle fit for any nightclub, with a luminescent coating that reacts to music. You can’t buy this retail just yet, but it can be found in pubs and nightclubs in Europe.
The bottle was created by London-based packaging agency The Core and is part of Ballantine’s ‘Listen to Your Beat’ campaign. The electroluminescent label lights up intermittently mimicking the look of an equalizer responding to music.