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Borders launches its own Kobo-powered eBook store

Posted in ebooks by Conner Flynn on July 7th, 2010

Here’s yet another choice of eBook store for you to use. Borders has launched its own Kobo-powered eBook store. The bookstore should offer pretty much the same selection as the existing Kobobooks site, though Borders might throw in some special pricing and promotions.

Borders will also be launching its own versions of the Kobo eBook app, which will be available for the iPhone, BlackBerry and Android. Amazon and Barnes & Noble pretty much own the eBook market, with Borders currently targeting a 17 percent market share.