Apple’s recent offer of free bumper cases for the iPhone 4 is generous. Not as generous as a well engineered phone, but still. The move will cost quite a bit. One analyst had previously speculated that a full hardware recall would set Apple back $1.5B. Apple has announced a figure that is a bit easier to swallow.
The free bumper cases for the iPhone 4 will cost the company $175 million. But one still has to ask, how does such an engineering snafu get past Apple in the first place? One wonders if they were trying to save money for some reason. This whole issue is very unlike Apple.