To promote their various laptops and showcase their digital sign technology that uses real-time data over the Internet, Toshiba tested an interactive digital billboard in Tokyo last weekend. YouTube users and passers-by with mobile phones were able to play video games against each other and take a short break from the rigors of city life.
The games were played on a digital billboard above the entrance to the Yodobashi Camera superstore in Akihabara. The games are basically mini-games and involve up to six players in a 90-second race to paint squares on a grid and hunt for Toshiba’s cute and cuddly Pala-Chan mascot. Mobile phone players used their number keys to control the game, while YouTube players on computers used the arrow keys on their keyboards. Videos below.