On Wednesday night, speaking with NewTeeVee, the Chief of Hulu, Jason Kilar mentioned that he would be comfortable adding a more expensive tier to Hulu Plus, which would completely remove all ads. As it stands now, Hulu Plus doesn’t get rid of ads while you pay that $9.99 per month, it just gives you access to a wider selection of your shows.
Many people are accustomed to ads while they watch shows, but some people have a different outlook on watching shows/movies on their computer and they don’t want ads. Hulu makes its money from those advertisements. And so do the broadcasting partners who provide those videos. This could be another way for HULU to make money.