For now this is just a rumor, but All Things D has heard from sources that Hulu Plus is going to cut its $9.95 per month subscription fee in half to $4.95 as they want to increase their subscriber count.
If this is true, it beats the $8.95 per month fee paid by Netflix subscribers. It could happen. Content owners are still experimenting with pricing and they want to see what price point will draw people in. We will just have to wait and see what happens.