DRM (Digital Rights Management) is the general term used to refer to the practice of encoding digital media to protect if from piracy. DRM usually restricts the purchaser to only use the media on a certain number of devices or to a specified number of plays before the content expires.
Recent advancements have allowed DRM to be built into the hardware of many devices and computers. This had led to much criticism of the practice. The copyright holder usually secures the content to prevent piracy which has become rampant with the rise of the internet.
Content downloaded from sources such as iTunes is usually protected with a DRM scheme.
The consumer usually only understands DRM from the perspective of the limitations it places upon the media they have purchased. That had lead to negative consumer attitude towards DRM as many proprietary schemes, like Apple’s, lead to a vendor lock-in scenario.Related Articles