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Archive for Technorati

Has Google Blog Search Really Surpassed Technorati?

Posted in Compete,Google,Hitwise,Technorati by Paul Patterson on January 20th, 2007

Google Blog Search vs. TechnoratiWe reported back in December that Google Blog Search had surpassed Technorati in market share of US Internet visits visits during the week ending 12/23/06. This was based on data from a Hitwise analysis that drew considerable attention from many prominent insight sources. However, a study performed at Compete.com reports findings entirely opposite to those results.

Compete performed the same analysis, but came up with a different conclusion with their data. Compete determined that Technorati continues to hold a significant lead over Google Blog Search.

Has Google Blog Search Really Surpassed Technorati

Both analysts agree that Google Blog Search’s recent traffic surge was associated with a well-placed link to Google Blog Search added to the Google News Homepage back in October. This action failed to propel Google past Technorati as the leading blog search according to Compete.

The …

Google Blog Search Supplants Technorati and Attracts Younger Crowd

Posted in Google,Hitwise,News,Technorati by Paul Patterson on December 30th, 2006

Google Blog SearchAccording to Internet traffic-monitoring firm Hitwise, the number of visits to Google Blog Search has surpassed visits to Technorati for the week ending 12/23/06.

Google Blog Search was introduced in September 2005 and experienced some trouble finding an audience. However, October marked a significant increase in Google Blog Search traffic when Google placed a link to Blog Search on the Google News home page. This action resulted in a 168% surge in market share for Google Blog Search over a two week period and positioned the Search tool as a serious threat to Technorati. Since then, approximately 60% of Google Blog Search’s traffic has been coming directly from Google News, compared to less than 1% before the change.

Google Blog Search Surpasses Technorati

Hitwise also identified another interesting fact regarding Google Blog Search visitors. The Demographic data show that 34% of visitors to …