It looks like the RCA dogs (and we don’t just mean the products) are set to find a new home today as it was announced Audiovox will acquire the rights to the RCA consumer electronics brand from Thomson. Total cost? $19.7 million plus some other fees – that’s a lot of dog bones.
The acquisition of the RCA brand by Audiovox extends to Thomson’s U.S., Canada, China and Hong Kong consumer electronics audio video business. Audiovox earlier this year had purchased Thomson America’s CE accessory business, granting it the rights to to the RCA brand for consumer electronics accessories.